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Case Study: McDonald’s Distributes Fitness Trackers in Happy Meals, Burns...
Key Players McDonald’s, the world’s largest chain of hamburger fast food restaurants, distributed fitness tracking wristbands as Happy Meal toys. Distribution of the fitness trackers began on August 9,...
View ArticleApple’s New Watch and OS Showcase Its Move Toward Becoming a Health Device -...
Among its recent string of announcements, Apple has introduced the successor to its first wearable device, the Apple Watch, appropriately dubbed “Apple Watch Series 2,” along with an update to the the...
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A Taxonomy for Innovation in Sleep - Wearables – Lux Spotlight
Last month, Fitbit unveiled its new smart watch, the Fitbit Iconic. The company plans to utilize the device’s new blood oxygen saturation sensors (relative SpO2) for sleep apnea diagnosis. For Fitbit,...
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